16 Proven Home Valuation Ads Every Listing Agent Needs to Be Running On Facebook Right NOW

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You’ve seen them everywhere, home valuation ads are crushing it right now for top listing agents. But what’s the psychology behind these ads, why are they so effective, and why should you start running them YESTERDAY?

The Sellers Journey: Home valuation ads are designed to catch sellers at the very early stages of their selling process, when they are typically looking for more info like the value of their home.

These prospects are high in the sales funnel and typically need to be nurtured longer. Why’s that
powerful? You (the agent) get to be the FIRST touch along their journey to sell their home, typically BEFORE they go to the large online real estate sites, and you get to influence their entire selling process.

Pro tip: you should be going after leads at all stages of the sellers journey in order to build a pipeline of sellers that will keep you talking all year long.

The Angle: an ‘angle’ in advertising is simply the hook that you use to capture your prospects interest in the ad. It’s the psychology that you use to qualify your prospects, get them excited, and get them to click through to your offer from the ad. It might be an offer, it could be a scarcity play, or just psychology in the copy designed to get your prospect to take the desired action.

Quick Note: Flipt has figured out everything else you need for these ads including: high converting landing pages, ad bidding + budgeting, and much more, simply head to www.joinflipt.com to get started.

1. ANGLE: Fear of not knowing the real value of your home.

2. ANGLE: Fear of not knowing the real value of your home.

3. ANGLE: Reinforcing the necessity of starting with a quality
appraisal.

QUALIFYING STATEMENT: Thinking of selling?

4. ANGLE: Fear of losing money.
QUALIFYING STATEMENT: Thinking of selling?

5. ANGLE: Trust (Connect to a top local seller agent)
QUALIFYING STATEMENT: Thinking of selling?

6. ANGLE: Fear of doing the wrong thing first
QUALIFYING STATEMENT: Selling your home soon? This qualifies 3 things: Selling Status, Local Status, Selling Time frame

7. ANGLE: Prices are going up, fear of now knowing the real value.

8. ANGLE: How critical a home valuation is in the selling process.
QUALIFYING STATEMENT: Selling your home?

9. ANGLE: Fear of that an automated CMA won’t be accurate, warms them up to talk to a real individual.

10. ANGLE: Fear that if they do the wrong thing before they talk to an agent they could make a mistake in the selling process.

QUALIFYING STATEMENT: considering selling

11. ANGLE: Guiding them to an easy starting point by telling them the most important first step.

QUALIFYING STATEMENT: Selling?

12. ANGLE: Fear of that an automated CMA won’t be accurate, warms them up to talk to a real individual.

QUALIFYING STATEMENT: Selling?

13. ANGLE: Simplicity of an online ‘tool’ that provides value. Family.

14. ANGLE: Fear that any upgrades may be making it difficult to appraise the home without professional help.

QUALIFYING STATEMENT: getting ready to sell

15. ANGLE: The ‘Losing Money’ angle is one of the most effective in advertising.

QUALIFYING STATEMENT: Selling your home?

16. ANGLE: Fear of a complicated process, simplicity of an easy step1.

What is Flipt?

Flipt uses social and housing data to identify ‎local‎ homeowners at the early stage of their selling decision before they enter the marketplace and contact your competitors.

Then displays your ad only to people going through life changing events (empty nesters, retirement, getting married or divorced).

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