You know people like their videos,
That’s why you’ve invested so many resources into putting together listing videos for your clients.
But just having a listing video isn’t enough…you need to get it in front of people looking to buy, and do it without spending an arm and a leg.
And that’s EXACTLY what we’re going to teach you to do in this article:
We’ll show you how to get your listings in front of highly qualified people who are “in-the-market” for homes…and have great success for just $5/day.
Going Where The Fish Are
If you’ve ever been fishing…you probably remember times where you asked yourself “is there anything down there?”
I remember that feeling…frequently, when I was fishing with my dad.
I’d sit there just wondering if anything was alive under the shimmering lake surface.
He could sense I was getting restless and mumbled something along the lines of “Just be patient, they’re down there.”
He truly believed it, too…sometimes he was right, usually he was wrong.
I thought that was just how fishing went…until I went with my dad’s friend Joe.
Joe expertly navigated his high-tech watercraft around the lake with a discerning look on his face….just trying to find the perfect spot.
Suddenly, he shut down the engines and said “Alright boys…drop ‘em in.”
I prepared my rod and readied myself another day of sitting on the side of the boat, counting the mosquitoes that ate my pale white legs.
But 30 seconds after dropping my bait in the water…A BITE, then threw my lure back in the water and 30 seconds later…ANOTHER BITE!
I looked at Joe with a puzzled look…I was a kid who’d never caught two fish in an entire day, much less five minutes.
He smiled a monster grin and said “Life’s better when you know where the fish are!”
YouTube Audiences: Your Personal “Fish Finder”
So, if you search for football scores, visit ESPN, and watch game highlights on YouTube, Google will probably classify you in its Sports Fan affinity audience.
For simplicity, we’ll just refer to these as “buckets” in the future.
Now there’s buckets for all kinds of things like frequent travelers, movie lovers, and luxury shoppers just to name a few…but Google doesn’t stop there.
Since it knows what you usually look at, it can tell when you DEVIATE from your normal habits…when you do something that REFUTES its conclusion about you.
This usually happens when you spend a bunch of time researching something new in your life…things like baby products, financial services, or big purchases (like buying a house).
These types of buckets are known as “In-Market Audiences.”
Want to know the best part about this data?
It’s all available to you (actually, to all Google advertisers)…these “buckets” are your personal fish finders.
So if you’re trying to move a 3 bed, 1.5 bath starter home, you have access to the tools that can help you put it in front of a family with a new baby who are actively looking for a new house?
Or if you’re trying to move that 8 bed, 6 bath mansion, wouldn’t you be excited about putting the listing in front of people who like expensive stuff?
Well, YouTube Audiences make that possible…and I’m going to show you the exact steps you need to take to find your own “honey hole.”
Tools You’ll Need
Video Guide To Help You Get Started
Here’s our video tutorial to help you get started down the right path.
Our method of using YouTube’s Audiences to put your listing videos in front of the fish most likely to bite is a slick way of using social data to grow your business.
But we’ll be honest with you…while this is a great way to identify new prospects, the work falls on your shoulders to build a relationship and win the listing.
Just like any real estate marketing tactic, the key to closing deals is YOU!
Also read on FitSmallBusiness: The 4 Real Estate Videos Every Agent Needs to Master+ 15 Tips from the Pros