You’ve seen the Ronco Rotisserie infommercials,
Bet that phrase doesn’t show up in your business too often. More like “work, rinse, repeat.”
But what if we told you there’s a way you can find new moving prospects in your territory before your competition with no “constant farming” required.
That you could be automatically notified when they announce their “intentions to move” so you can reach out before anyone else.
Or that it will cost you $0 to do it….almost sounds too good to be true.
Well, it’s not.
And in this post we’re going to give you step-by-step directions so you can start using Twitter to grow your business today.
People Share Big Life Changes
If you’ve read THE MOVING ZONE, you know that people in today’s day and age notify their networks of big life changes using social media.
7 Steps To Set It And Forget It
Step 1: Create A New Recipe
Step 2: Choose A Channel
Step 3: Choose a Trigger
Step 4: Enter Your Keywords
Step 5: Choose Your Action Channel
Step 6: Choose Your Action
Step 7: Choose Your Alert
And that’s it…you can “set it and forget it!” You’re set up to receive an easy-to-qualify text message every time someone tweets your keywords.
But now we need to discuss another important issue…what you’re going to say when you identify a good prospect.
The Follow Up
Here’s the big lesson we’ve learned, reaching out is great…
Just make sure you turn down the salesman/saleswoman inside you.
Your replies need to include some humor, be helpful, and realize people don’t want to be sold to on social media.
Go with something along the lines of:
@UTDarlingRed7 I know moving cross-country can be stressful. 🙁 Been in Seattle for 20 years…happy to fill you in on all the secrets!
Short, sweet, and nice.
Our method of using Twitter Advanced Search and IFTTT to identify quality prospects moving to your city is pretty slick.
But we’ll be honest with you…while this is a great way to find these prospects, the work falls on your shoulders to build relationships and win the listing.
Just like any real estate marketing tactic, the key to closing deals is YOU!