Use Twitter To Find Movers Headed To Your Town

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You’ve seen the Ronco Rotisserie infommercials,

Set It And Forget It Twitter Prospecting

Bet that phrase doesn’t show up in your business too often. More like “work, rinse, repeat.” 

But what if we told you there’s a way you can find new moving prospects in your territory before your competition with no “constant farming” required.

That you could be automatically notified when they announce their “intentions to move” so you can reach out before anyone else.

Or that it will cost you $0 to do it….almost sounds too good to be true.

Well, it’s not.

And in this post we’re going to give you step-by-step directions so you can start using Twitter to grow your business today.

People Share Big Life Changes

If you’ve read THE MOVING ZONE, you know that people in today’s day and age notify their networks of big life changes using social media. 

People Share Their Life Changes

You know from experience these life changes (marriage, babies, new jobs, etc) cause a need for a housing change…which is great for you.

The key, however, is figuring out how to weed through all of the shares and find the people you can help.

You might think you need to be a technical wizard or hire someone to help you…but that’s not the case.

And that’s all thanks to Twitter and handy tool called IFTTT!

People Share Their Life Changes

Why Twitter?

If you’re over the age of 30, Twitter may not make any sense to you. 

It may seem like a place where Millennials go to spout off about what they had for lunch or celebrities to talk about how difficult their life is…but there’s more to it than that. 

See, over 57 million Americans have Twitter profiles…and more than 22 million of those individuals are over the age of 35.

Now, only 38% of individuals use Twitter daily (compared to Facebook’s 70%).

That means when they use Twitter they’re either just checking in…or they’ve got something special to report.

Now, let’s be honest.

You don’t care about what 99.99% of these people have to say…but there is a small amount you DO care about.

Like the people announcing the new job they took in your area…or the upcoming relocation for grad school.

And that’s EXACTLY who we’re going to teach you to look for.

A Real Life Example

Let’s say you’re a real estate professional in Seattle.

You’re smart so you’re keeping an eye out for people moving to the city as there’s a job boom going on.

A Real Life Example

Now, you being the caring real estate professional you are, want to identify people before they move.

The goal is to make their stressful cross-country relocation easier…and get the commission for the deal.

So, if you were to look on social media, what types of words (known as keywords) would you look for to identify potential prospects? 

Maybe “New job” and “Seattle?”  

That’s where we started…so we head over to Twitter’s Advanced Search (link) to see if these are the right words.

The Key Is Quality, Not Quantitiy

So we know we want to find people talking about their new jobs in Seattle…but we need to determine if our initial hunch will return QUALITY results. 

We type in our keywords “New Job Seattle”…and what do we find?

Twitter Advanced Search Results

…a bunch of companies posting about their new job openings in Seattle. 

Not great, but all hope isn’t lost. 

We just need to build more specific personas of the people we want to target to find the right keywords.

  • They make enough money to buy a home…but people don’t tweet their salaries (except Floyd Mayweather that is)
  • They have a high paying job….we could target job titles, but there’s so many
  • They’re moving to Seattle…so maybe we change up our keywords a little to “moving to”
  • They have a family…yes! People talk about their families all the time on social media

So we refine our search using “family moving to Seattle”…and what do we find?

Quality Twitter Search

SUCCESS!

We’ve found a quality prospect with a serious job moving to our neighborhood…we can practically smell the listing.

But then the realization sets in, these tweets are several days/weeks/months old which means the trail is cold.

What we need is a way to be notified the minute they send their tweet…

and that’s where IFTTT comes into play.

7 Steps To Set It And Forget It

IFTTT is a tool that allows us to create “automated recipes.”

In laymen’s terms, we can tell it that if something happens (e.g. someone tweets a phrase we care about) that it should take an action (e.g. send us a text with the tweet information so we can follow up).

Hence the If This, Then That.

Step 1: Create A New Recipe

We’re going to create a new recipe using our Twitter account (which you’ll need to link to the tool just this once).

IFTTT - Step 1

Step 2: Choose A Channel

Click on the blue “this” sign which will cause a search box to open.

Type “Twitter” into the search bar.

Once it appears, click on it.

IFTTT - STEP 2

Step 3: Choose a Trigger

Now it’s time for us to pick WHAT action we want to use on our selected channel (Twitter) to start our If This Then That reaction.

We know we want to use Twitter’s Search, so we select “New Tweet From Search.”

IFTTT - STEP 3

Step 4: Enter Your Keywords

We only want our reaction to fire when people use the keywords we’ve tested…and this is where you enter those terms.

Once you’ve entered your terms, click “Create Trigger.”

IFTTT - STEP 4

Step 5: Choose Your Action Channel

We’ve told IFTTT which keywords to look for…but now we need to tell it what we want it to do once it identifies matching tweets.

We recommend sending a notification by text message (called SMS) or by email. For this example, we’re going to choose SMS.

Click on the “that” link which will bring up a Choose Action Channel search bar.

Type in “SMS” which will bring up three types…choose the one on the right.

IFTTT - STEP 5

Step 6: Choose Your Action

There’s only one option…if you mess this one up, we’re in some serious trouble!

IFTTT - STEP 6

Step 7: Choose Your Alert

Now that we’ve set up WHERE it will send, we need to set up WHAT it will send you….and the best part is all of the necessary content is already in there.

The default message will include:

  • Who tweeted it – @username (Important so you can respond)
  • What they tweeted – For qualification purposes
  • And a link to the tweet – For quick access to allow you to respond if qualified.

Click “Create Action.”

IFTTT - STEP 7

And that’s it…you can “set it and forget it!”  You’re set up to receive an easy-to-qualify text message every time someone tweets your keywords.

But now we need to discuss another important issue…what you’re going to say when you identify a good prospect.

The Follow Up

Here’s the big lesson we’ve learned, reaching out is great…

Just make sure you turn down the salesman/saleswoman inside you. 

Your replies need to include some humor, be helpful, and realize people don’t want to be sold to on social media.

Go with something along the lines of:

@UTDarlingRed7 I know moving cross-country can be stressful. 🙁 Been in Seattle for 20 years…happy to fill you in on all the secrets!

Short, sweet, and nice.

Conclusion

Our method of using Twitter Advanced Search and IFTTT to identify quality prospects moving to your city is pretty slick.

But we’ll be honest with you…while this is a great way to find these prospects, the work falls on your shoulders to build relationships and win the listing.

Just like any real estate marketing tactic, the key to closing deals is YOU!

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